Brands — they're one of the most important, if not the most important, parts of
After all, you probably wouldn't want to arrive at a first date
Designing for a Market
Before you even begin to design, the first thing you need to remember is how to forget — specifically, yourself. While you may have color schemes and layouts you prefer, your design has to appeal to your target audience.
Basically, you most likely wouldn't want flashy neon colors and hard-to-read font if you were designing a pamphlet for a retirement home.
Whether you're designing something yourself or having a professional graphic design specialist do it for you, get a strong grasp on your audience. Know their general ages, their interests, their socio-economic backgrounds, and everything else you can possibly dig up.
Do you know someone who adds too much detail to a story and loses your interest? The same is true with design. Trying to use too many fonts, colors, or information comes across as frantic and busy. Your potential customers and clients will notice, too. They'll think that you were trying too hard to be flashy and feel as though you're trying to pull one over on them.
When designing, keep it simple, both in layout and information. If you're having something professionally designed, include only the essential information. After all, you probably want to leave people with a few questions anyway so that they contact you.
Check Your Colors
If you check out any eco-friendly sites, or buy similar products, you're going to notice a lot of green and blue. It's not just because those colors reflect the trees, sky, and water
Of course, it does have a little to do with how people feel when they're out and about in nature.
Other colors carry the same emotions, too. Usually, but not always, the emotions those colors elicit are similar to their natural counterparts. Consider your color scheme while designing. Also, if someone is designing something for you, remember to remain open to their suggestions. Just because you like red doesn't mean it's a good choice for your product.